What's Plan.Beer

"Honestly, what are we doing here...?"

Driven by passion, we mix the art of brewing with the art of racing to deliver something that’s not merely a beverage, but rather a masterpiece.

A beer to drink and watch them drive!

Wait, but what's the drink?

We've collaborated with what we believe is the best Bulgarian craft beer brand – Cohones! Because our masterpiece wouldn't have been complete without

Among the many options we went for their most popular one – Family Jewels (Pale Ale). And we'll be adding more options as we grow.

FAQ

What does Plan Beer mean?

We realised that not all of you who visit the website will get everything on it... You may be here looking for a gift and not watch F1, you may have started watching the sport recently, or you just may not remember every single team radio and press conference that ever took place.

And that's alright. It's why we made a separate page explaining all of these things. Read here.

Do you have non-alcoholic beer?

We like our beer as we like the racing drivers – pure. So no, we do not have non-alcoholic beer.

What is the best way to store my beer?

A temperature between 4 and 8 degrees is the optimal range which would give this beer the best grip for your taste buds.

Are the beers all the same?

Yes. Although we have different front labels, the beer in all cans is of one and the same type.

Which countries do you work in?

We currently only deliver beer to Bulgaria due to excise duty barriers, but we will be expanding to other EU countries with Germany, Netherlands, and Spain being next on our list. We also plan to add some other products which are not subject to excise duties and will therefore be available everywhere. Subscribe to our email list in order to get the latest news on expanding to other countries and launching new products.

Who painted the artwork on the labels?

The incredibly talented Vanszvan whom we have to thank for allowing us to use his paintings!